[C458.Ebook] Download PDF Learning C# by Programming Games, by Arjan Egges, Jeroen D. Fokker, Mark H. Overmars

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C# is the language of choice for learning how to program. It is a very well structured object-oriented language and avoids some of the problems of Java.� An excellent free programming environment is available for C#, as well as a game programming framework. And (if necessary) moving from C# to C++ is easy.

Developing computer games is a perfect way to learn how to program in modern programming languages. This book teaches how to program in C# through the creation of computer games – and without requiring any previous programming experience.

Contrary to most programming books, Egges, Fokker and Overmars do not organize the presentation according to programming language constructs, but instead use the structure and elements of computer games as a framework. For instance, there are chapters on dealing with player input, game objects, game worlds, game states, levels, animation, physics, and intelligence. The reader will be guided through the development of four games showing the various aspects of game development. Starting with a simple shooting game, the authors move on to puzzle games consisting of multiple levels, and conclude the book by developing a full-fledged platform game with animation, game physics, and intelligent enemies. They show a number of commonly used techniques in games, such as drawing layers of sprites, rotating, scaling and animating sprites, showing a heads-up display, dealing with physics, handling interaction between game objects, and creating pleasing visual effects such as snow or glitter. At the same time, they provide a thorough introduction to C# and object-oriented programming, introducing step by step important aspects of programming in general, including many �programming constructs and idioms, syntax diagrams, collections, and exception handling.

The book is also designed to be used as a basis for a game-oriented programming course. For each part, there are concluding exercises and challenges, which are generally more complex programming endeavors. Lots of supplementary materials for organizing such a course are available on the accompanying web site http://www.csharpprogramminggames.com, including installation instructions, solutions to the exercises, software installation instructions, game sprites and sounds.

• Sales Rank: #1363390 in Books
• Brand: Egges, Arjan/ Fokker, Jeroen D./ Overmars, Mark H.
• Published on: 2013-06-07
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.30" w x 6.50" l, 1.70 pounds
• Binding: Hardcover
• 443 pages

From the Back Cover

C# is the language of choice for learning how to program. It is a very well structured object-oriented language and avoids some of the problems of Java.� An excellent free programming environment is available for C#, as well as a game programming framework. And (if necessary) moving from C# to C++ is easy.

Developing computer games is a perfect way to learn how to program in modern programming languages. This book teaches how to program in C# through the creation of computer games – and without requiring any previous programming experience.

Contrary to most programming books, Egges, Fokker and Overmars do not organize the presentation according to programming language constructs, but instead use the structure and elements of computer games as a framework. For instance, there are chapters on dealing with player input, game objects, game worlds, game states, levels, animation, physics, and intelligence.� The reader will be guided through the development of four games showing the various aspects of game development. Starting with a simple shooting game, the authors move on to puzzle games consisting of multiple levels, and conclude the book by developing a full-fledged platform game with animation, game physics, and intelligent enemies. They show a number of commonly used techniques in games, such as drawing layers of sprites, rotating, scaling and animating sprites, showing a heads-up display, dealing with physics, handling interaction between game objects, and creating pleasing visual effects such as snow or glitter. At the same time, they provide a thorough introduction to C# and object-oriented programming, introducing step by step important aspects of programming in general, including many �programming constructs and idioms, syntax diagrams, collections, and exception handling.

The book is also designed to be used as a basis for a game-oriented programming course. For each part, there are concluding exercises and challenges, which are generally more complex programming endeavors. Lots of supplementary materials for organizing such a course are available on the accompanying web site http://www.csharpprogramminggames.com, including installation instructions, solutions to the exercises, software installation instructions, game sprites and sounds.

About the Author

Arjan Egges is an associate professor in the Games and Virtual Worlds group in the Department of Information and Computing Sciences at Utrecht University in the Netherlands. Heading the Motion Capture Lab there, his current research focuses on the integration of motion capture animation into navigation and object manipulation tasks. He regularly teaches various courses related to games and computer animation, and recently designed the new introductory programming course for the university’s new Game Technology bachelor program, using C# as the language of choice.

Jeroen Fokker is an assistant professor in the Software Technology group at Utrecht University. As the director of education, he is responsible for the undergraduate programs in Computer Science and Information Science. He has been teaching introductory programming courses for over 20 years, using C++, Haskell, Java, and C#, as well as courses on compiler construction.

Mark Overmars is a full professor in computer science at Utrecht University. Here he has done research into computational geometry, robotics, and game technology. Mark is responsible for the Game Technology educational program at Utrecht University. Furthermore, he is the author of the Game Maker software package, originally designed as a tool to teach children about the basics of object-oriented design and to raise their interest in computer science. The package, though, has developed into a full-blown authoring package for games used in education by amateurs and by professional game developers. Mark was named as one of the top 50 influential people in game development by the U.S. magazine GameDeveloper in 2010.

Most helpful customer reviews

21 of 21 people found the following review helpful.
Absolutely On Target
By Amazon Customer
I must say, I'm really impressed with this work. A couple months ago, I planned on teaching my nephew a bit of programming - using some basic C# & games logic. Before starting with him, I made a little ~20 point outline of what I thought (a) he might like, and/or (b) would be useful for him to know.

I felt that he would probably need some sort of printed reference for the language to use between our talks - maybe a quick reference or the like. Despite its awesome power and utility for seasoned programmers/engineers, Google is a little too open-ended for an absolute beginner to use for development guidance. On Amazon, I stumbled across this book, and I'm quite happy that I did. I was especially pleased to find that it was very neatly organized, with a logic progression through the essentials steps required to -create- something, not to learn the C# language specification.

It appears that there was consideration for the level of sophistication of the readers, and the examples' level of complexity was adjusted in a very controlled manner. In my view, the material seems appropriate for those learning their first language (i.e. non-professionals), although a whole range of people would probably still enjoy it.

The example exercises, in addition to being illustrative, looked pretty fun too. So many authors create examples that seem to impress only themselves - giving little thought to the learner and their needs. Here, the examples are obviously intended to give students needed practice on specific skills, without extraneous details getting in the way.

It's clear to me that the authors put real work and thought into "Learning C# by Programming Games", and the result is excellent. I haven't been this impressed with a book in a long time. I wish this were available when I was just starting out.

2 of 2 people found the following review helpful.
Great Introduction to C# and Game Programming
By sinecure
This is a very well-written introduction to game programming and C#. The book develops several games from scratch, starting with a basic game. As games get more sophisticated, so do the C# features that implement them. The code also gets more modular, and more object oriented features of C# are exploited with each new chapter. By the end of the book, some of the code is separated into a reusable and well-thought-out game programming library.

The games in the book use XNA, which is not available for the Visual Studio Express 2015 edition. Monogame - an open source program available free of cost - is almost a drop-in replacement for XNA, with some minor annoyances. Game assets need to be manually converted to xnb files before they can be used. For conversion, I used the open source program XNB Builder, and the XNA libraries from Microsoft, loaded alongside an older version of Windows Phone Development Tools on a different machine.

Despite these few hassles, I felt the book helped me greatly in learning game programming and C#.

6 of 8 people found the following review helpful.
Don't waste your time
By travis d
This book needs xna framework which is no longer supported or updated. It also needs Microsoft studio 2010.... Which is no longer downloadable.... I sent it back after trying multiple work around. I emailed the author and asked about updates to xna or studio, and got back "when they update xna, we'll update the website"..... Only they are no longer updating xna.

Not worth the hassle. Also, xna is being phased out completely.

I bought c# players guide by Whitaker. WAY better. You can use the new, free studio 2015, and you learn the language in a fairly engaging way.

Don't waste your money or time on this.

See all 6 customer reviews...

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[E584.Ebook] Ebook Download The Royal Heart, by Greg McGoon

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Fiction. Young Adult. Once upon a time in a faraway land, an heir to the throne is born. The King has a son to follow in his footsteps. But life might not be quite as it appears for this Royal Family. All will be revealed on their child's 16th birthday. Family love triumphs over doubt and together they grow stronger. Join this Royal Family on the path to discovery, acceptance and celebration.

• Sales Rank: #4975878 in Books
• Published on: 2015-12-20
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .25" w x 7.99" l, .77 pounds
• Binding: Hardcover
• 34 pages

From the Back Cover
Once upon a time in a far way land, an heir to the throne is born. The King has a son to follow in his footsteps. But life might not be quite as it appears for this Royal Family. All will be revealed on their child's 16th birthday. Family love triumphs over doubt and together they grow stronger.Join this Royal Family on the path to discovery, acceptance and celebration.

About the Author
Having grown up in a candy store, actor and author Greg McGoon has ways of finding the sweet side of life. His creative storytelling for children evolved while teaching at the Claremont School of Theatre Arts. As Founder/Executive Director of Artcentricity, Inc., a non-profit educational creative arts environment, he has been able to focus further on child development. His books explore children's feelings about themselves and the world around them, which is a wonderful place indeed!

Most helpful customer reviews

7 of 7 people found the following review helpful.
We love our first transgender princess!
By Amazon Customer
OMG our first Transgender a Princess! Love this book more than words can describe! Got me all misty-eyes! A children's book that everyone can learn from. It's such a an important reminder to us all about how vital love and acceptance from the family is for our well-being. This is a great tool for the LGBT community, especially for transitioning youngsters and their parents. Very well written in a fairytale style with catchy lines, ideal kids book!

6 of 6 people found the following review helpful.
and love. Highly recommend this for anyone
By Justin Alexander Wade
What a heartwarming and moving story. simple enough for a child to follow, powerful enough for an adult to learn. This new spin on the classic royal fairy tale reminds us all that the most important things about a person are passion, drive, truth, and love. Highly recommend this for anyone!

4 of 4 people found the following review helpful.
Not Your Average Fairy Tale!
By Amazon Customer
A heartwarming tale showcasing the power and beauty of unconditional love and acceptance! This unique and honest fairy tale is a must read . . . defying expectations and embracing differences. And all beautifully illustrated, making you want to read again and again.

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[Z287.Ebook] Download Woodcraft and Camping, by George W. Sears Nessmuk

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Writing under the pen name “Nessmuk,” George Washington Sears gained an audience while working for Field and Stream magazine; he eventually published Woodcraft and Camping in 1884, and this delightfully informative little booklet has never been out of print in the over 125 years since. Readers young and old can benefit from the insight of Sears, whose advice harkens back to a time before widespread electricity. For people in modern times, these survival techniques are rarely taught outside of scouting clubs, making the skills and practical applications taught in Woodcraft even more valuable for hikers, campers and hunters.

• Sales Rank: #1579095 in Books
• Published on: 2015-06-02
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .32" w x 6.00" l, .43 pounds
• Binding: Paperback
• 138 pages

Most helpful customer reviews

27 of 27 people found the following review helpful.
Dated, but still informative for rustic camping or backpacking.
By Matthew Hodges
Written in a style akin to my grandfathers, Sears provides some excellent advice to greenhorns as well as old woodsmen. Having camped in established campgrounds as well as backpacking in the backwoods and the Appalachian Trail, I only wished I had read this earlier.
Much of the material is dated and many will find it lacking for modern camping in the established campgrounds, however the prudent camper would do well to read and understand what it took to be an experienced woodsman in the days before modern campgrounds.

6 of 6 people found the following review helpful.
A Must Have for Any Bushcraft Library
By Papa Bear
George Washington Sears or "Nessmuk" - his nom de plume, is a must read for all who enjoy the outdoors and camping of the "old ways". This book is one of the best reads for those who practice Bushcraft and Self Reliance in the outdoors. And for any of you followers of Dave Canterbury, this book has had a great influence on the crafting his philosophies for self reliance and his "common man" approach to the outdoors.

6 of 6 people found the following review helpful.
Great book!
By Woodsman54
Get this book, it's an awesome read and it's now one of my favorites along with A Sand County Almanac. Very descriptive and vivid. You'll learn a lot and not be able to put it down. Nessmuk's stories about adventures in the woods are great and will inspire you to spend more time 'out there' and less time inside.

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-- Robbins/Judge presents current, relevant research in a clear, reader-friendly writing style. 

Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.

• Sales Rank: #1356498 in Books
• Published on: 2012-06-03
• Original language: English
• Number of items: 1
• Dimensions: 11.10" h x 1.20" w x 8.70" l, 3.60 pounds
• Binding: Hardcover
• 720 pages

About the Author
Stephen P. Robbins received his Ph.D. from the University of Arizona. He previously worked for the shell Oil Company and Reynolds Metals Company and has taughtat the University of Nebraska at Omaha, Concordia University in Montreal, the University of Baltimore, Southern Illinois University at Edwardsville, and San Diego State University. Dr. Robbins; research interests have focused on conflict, power and politics in organizations, behavioral decision making, and the development of effective interpersonal skills. His articles on these and other topics have appeared in such journals as Business Horizons, California Management Review, Business and Economic Perspectives, International Management, Management Review, Canadian Personnel and Industrial relations, and Journal of Management Education.

Dr. Robbins is a best-selling textbook author in the areas of management and organizational behavior. His books have sold in excess of three million copies and are currently used by students in more than a thousand U.S. colleges and universities, and have been translated into16 languages.

Dr. Robbins also actively participates in masters' track competition. Since turning 50 in 1993, he has set numerous indoor and outdoor age-group world sprint records. He has set numerous indoor and outdoor age-group world sprint records. He has won more than a dozen indoor and outdoor U.S. Championships at 60 m, 100 m, 200 m, and 400 m, and won seven gold medals at World Masters Championships. In 2005, he was induced into the Masters track & Field Hall of Fame.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Works but is cheaper on publisher's webpage!
By Madison Hall
I paid $97 including shipping for this product and when I went to register for my class, it gave me the option to buy this access code for $85 dollars. So check that out before you buy this and save yourself a little bit of money! Other than that it works for what I needed!

0 of 0 people found the following review helpful.
Great price! Ordered this for class
By Jenna
Great price! Ordered this for class, the book store was asking $200+ and I scored a used one for around $40. It was practically brand new, no marks or rips. Book is easy to follow and not too boring. Served its purpose and made me happy.

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
good

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Organizational Behavior Plus NEW MyManagementLab with Pearson eText -- Access Card Package (15th Edition), by Stephen P. Robbins, Timothy PDF
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Organizational Behavior Plus NEW MyManagementLab with Pearson eText -- Access Card Package (15th Edition), by Stephen P. Robbins, Timothy PDF

Organizational Behavior Plus NEW MyManagementLab with Pearson eText -- Access Card Package (15th Edition), by Stephen P. Robbins, Timothy PDF

Organizational Behavior Plus NEW MyManagementLab with Pearson eText -- Access Card Package (15th Edition), by Stephen P. Robbins, Timothy PDF

[V481.Ebook] Get Free Ebook Balance Benders,™ Level 1, by Robert Femiano

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Move over Sudoku, here come Balance Benders™! You can use these books as quick, fun logic problems or as stepping stones to success in algebra. Children develop deductive thinking and pre-algebra skills as they solve balance puzzles that are more fun and addictive than Sudoku puzzles! Children must analyze each balance to identify the clues, and then synthesize the information to solve the puzzle. Try one -- and then try to stop!

• Sales Rank: #49742 in Toys & Games
• Brand: CRITICAL THINKING PRESS
• Model: CTB06702BBP
• Published on: 2010-01-01
• Number of items: 1
• Dimensions: .25" h x 8.50" w x 11.00" l, .35 pounds

Features

• Grades - 4,5,6,7,8,9,10,11,12
• Weight - 0.352
• Depth - 0.00
• Width - 0.00
• Height - 0.00

Most helpful customer reviews

10 of 10 people found the following review helpful.
wonderful tool to build reasoning skills!
By Sonya Haskins
We teach our children at home and we actually sit up at night and do these "logic and algebraic reasoning puzzles" for fun before bedtime! I hope there will be many more versions of this book in the future. We could do these all day and while we have great fun with them, the children are reinforcing important academic concepts.

This level one Balance Benders book is perfect for students age ten and over. I wrote a review of the "beginning" book and the only difference with this book is that the "puzzles" are more advanced.

Customers should understand that these are not "puzzles" in the sense of mazes OR logic word puzzles. Basically, you have a scale on each page and you have things on the scale. Based on what is on the scale, you use deductive reasoning to determine facts about the items on the scales. It's a lot of fun.

Sonya Haskins, author of Homeschooling for the Rest of Us: How Your One-of-a-Kind Family Can Make Homeschooling and Real Life Work

3 of 3 people found the following review helpful.
Balance benders
By S.J.
A math book that motivate learning. The puzzles were well designed. My 8 year old son loves the series. He worked hard on each book, and asked for the next one.

1 of 1 people found the following review helpful.
Challenging and addictive to an eight-year-old boy
By D. Arnett
There's BB workbook before this one. My eight-year-old boy needed guidance in that one. He's now relatively independent (even seeing answers before I do) and I need to limit his time on the book. Good introduction to logical thinking.

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[U985.Ebook] Ebook Free Experiments in Modern Physics, by Adrian C. Melissinos

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The present text is an outgrowth of such a laboratory course given by the author at the University of Rochester between 1959 and 1963. It consisted of a one-year course with two 3-hour meetings in the laboratory and two 1-hour lecture meetings weekly; the students had access to the laboratory at all times and, in general, worked during hours of their own choice well in excess of the scheduled periods. The students worked in pairs, which in most cases provides a highly motivating and successful relationship.
The material included in this course was selected from those experiments in atomic and nuclear physics that have laid the foundation and provided the evidence for modern quantum theory. The experiments were set up in such a fashion that they could be completed in a two- to four-week period of normal work taking into account the other demands on the student's time.


Key Features
* Teaches students the methods and procedures of experimental physics at an advanced level; and
offers the confidence in their abilities to measure physical entities and relationships between them
* Familiarizes students with modern research equipment and its use
* Makes students aware of the most basic techniques presently used in widely varying fields of physics
* Convinces students that the material they studied in their lecture courses can indeed be tested experimentally, and gives students the satisfaction of doing so themselves

• Sales Rank: #3753109 in Books
• Published on: 1966-05-12
• Original language: English
• Number of items: 1
• Dimensions: 1.20" h x 6.19" w x 9.21" l,
• Binding: Hardcover
• 459 pages

Review
"...the new version of this classic text continues to set the standard as an introduction to experimental methods in physics."
-Cliffard Swartz for PHYSICS WORLD, September 2003

"As a general upper-level lab text, it is about as good as I could imagine, and a substantial improvement (especially in terms of being up to date) over the original text by Melissinos. It is a well-written and fairly comprehensive introduction to many of the basic experimental techniques in use today, with an excellent mix of physics background material and the type of 'hands-on' practical information that students need in order to excel in experimental research."
-Scott Wissink, Indiana University

"This book could be a significant improvement to all other books that I know about on this topic. I would seriously consider its adoption for my course. The book contains excellent examples of upper-level undergraduate experiments in optics, high resolution spectroscopy, and particle physics. It also contains very useful general information and background materials on several experimental techniques used in physics."
-Seyfollah Maleki, Union College

"Clear, detailed, and explicit. The coverage is great. The book is very complete and the experiments cover many subfields of physics in a balanced way. Melissinos was a classic. A modernized Melissinos is a clear need....I like the broad coverage of the book and the level of technical detail. I certainly will want to have it on my bookshelf."
-Hans-Otto Meyer, Indiana University

"This is a long-overdue and welcomed revision of the classic book in experimental modern physics that many faculty members used as undergraduate students. It has been significantly updated and revised, including many topics that were unknown at the time of the first edition, so that it should be a very useful text for the advanced undergraduate laboratory course in modern physics in all physics departments."
-Jay Newman, Union College

From the Back Cover
This long-awaited revision of this highly popular text on advanced
laboratory experiments has been thoroughly updated to include modern
techniques and experiments of current interest. Important additions include
two chapters on lasers, an entirely new chapter on electronics as well as
new experiments on the electronic properties of solids.

Data acquisition by computer and data analysis tools are widely used. New
experiments on chaos, Berry's phase, saturation absorption
spectroscopy and muon decay have been added. As in the previous edition the
emphasis is on results obtained by students.

This text is addressed to juniors and seniors enrolled in an advanced
laboratory course in physics. In the past it has also proven to be a
valuable reference for instructors, graduate students and professional
physicists.

About the Author
By Adrian C. Melissinos, and James Napolitano

Most helpful customer reviews

14 of 15 people found the following review helpful.
Excellent experimental reference!!!
By J. D. Lowrey
I purchased this book with hopes of gaining some insight into the theoretical aspects of the modern physics experiments I was working on in a junior laboratory. I must say that this book has been invaluable. The author masterfully details the most fundamental experiments in modern physics, making the material accessible to beginning undergrad students, yet still theoretically rich enough for advanced experimental practice.

Most modern physics experiments can more than likely be referenced somewhere in this book, which serves as a lab manual complete with data samples and example analysis. For myself, the analysis techniques employed in the experiments contained within this book were the most helpful. Any physics student with experience in an advanced lab would agree that data and error analysis are the most critical part of any lab, making this book ideal as a reference.

I give this book five stars, but I must admit only one disappointment with its binding. I read a review, prior to buying this text, stating that the hardcover binding is somewhat prone to wearing out quickly, and indeed I think I have seen the beginning of this demise. However, I have made extensive use of the book, which has undoubtedly contributed to this problem.
Otherwise, I have gotten every cent's worth out of this book!

18 of 21 people found the following review helpful.
Not a Good Revision of a Classic Book
By Crystal
The 1st edition by Adrian Melissinos is a classic reference book with a wealth of practical information and data. That book was published in 1966; yet much of the theoretical treatments and methods are still applicable today. This 2nd edition either deleted or replaced some important original material. The 2nd edition did not do a good job in discussing new developments since the publication of the last edition. For instance, in the discussion of the Fabry-Perot method for high resolution spectroscopy, there was no mention of using a piezoelectric actuator which is commonly used at present and a significant development since the publication of the 1st edition. Useful data in nuclear experiments were deleted. A chapter of useful techniques in the 1st edition that deals with useful procedures such as pulse height analysis and basic vacuum technique was deleted.

2 of 2 people found the following review helpful.
For serious experimental science this is the book.
By Kermit R. Mercer
The book I have is the older one with an extensive coverage of vacuum systems. You can not enter the field of engineering, experimental physics easily without a background in the topics in this book. Well written and well illistrated. I recommend it.
kermit mercer

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[S637.Ebook] Free PDF The Corporate Sponsorship Toolkit, by Kim Skildum-Reid

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Sponsorship is a privilege—don't abuse it. When you use sponsorship to build a brand, you are using the most powerful marketing tool you have. Why? Because you have the privilege of connecting with people and building relationships with them through something they have already decided they care about. Get it right and your results will skyrocket. Get it wrong and you could easily damage your brand. This comprehensive manual for corporate sponsorship will guide you through the mindset, strategies, and tactics to develop amazing, best-practice sponsorships that add value to people’s event experiences and nurture your connection with those target markets, building preference, loyalty, and advocacy for real impact on your bottom line. This toolkit is packed with straightforward tools, techniques, templates, checklists, and resources—many of which are also provided on the included CD-ROM—to assist novices, seasoned professionals, and senior executives alike in getting the most from their sponsorship investments, doing it cost-effectively, and measuring the results.

• Sales Rank: #1106299 in Books
• Brand: Brand: Freya Press
• Published on: 2012-06-29
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x .63" w x 8.00" l, 1.30 pounds
• Binding: Paperback
• 264 pages

Features

• Used Book in Good Condition

Review

"This book is a delight. Kim has used all the experience she’s gained over many years in the sponsorship business to provide a complete toolkit for anyone working in the industry—whether you are a sponsor, a sponsee or working in an agency. Kim’s style is straight-talking and you’ll find yourself laughing at her directness. Anyone who can’t make their sponsorships more successful after reading this is in the wrong business. It’s a must-read—buy it now."
--Karen Earl, Chairman, European Sponsorship Association, www.sponsorship.org

"The Corporate Sponsorship Toolkit is a fascinating and insightful read that makes you see the world of sponsorships in a different light. Kim is at the forefront of understanding the formula for sponsorship success and her insights will give you a distinguishable advantage in the marketplace."
--Brian Gainor, Partnership Activation, www.partnershipactivation.com, @BrianGainor

"Entertaining and highly applicable to marketers and sponsorship professionals anywhere in the world, The Corporate Sponsorship Toolkit is packed with inspiring success stories, along with one or two train wrecks (so you know what NOT to do). It provides clear, concise and creative ways to navigate the sometimes treacherous waters of acquisition, internal buy-in, leverage and measurement—ultimately landing you on the beautiful shore of best-practice sponsorship. This book is a hands-on, must-read for any sponsor ready to advance to the next level."
--Josefine Hadell, Swedish Sponsorship Association, www.sefs.se

About the Author
Kim Skildum-Reid is one of the sponsorship industry’s most influential thought leaders. Her inspired yet practical approach and refreshing, irreverent style have won her legions of fans for her books, industry-leading blog, white papers, and media contributions. She is co-author of the number one industry bestseller, The Sponsorship Seeker’s Toolkit. Her white paper, “Last Generation Sponsorship,” has been downloaded well over 600,000 times, and reprinted countless times in many industry magazines, and in eight languages. Her blog is one of the most popular, oft-quoted in the industry. She provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing Africa, Marketing Russia, Sponsor magazine (Netherlands), Brand Republic (UK), National Business Review, (New Zealand), Adnews (Australia), Marketing (Australia), South China Morning Post, China Business Review, Australian Financial Review, and many more.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Better than an MBA in Marketing!
By Angela Bushman
Skildum-Reid demonstrates once again why she is the premiere voice in the industry with this tome filled with practical, step-by-step information and tools for building brand love through sponsorship.

Having spent more than two decades in sponsorship and experiential marketing, I've crossed paths with hundreds of sponsors, properties and professionals, none with the depth and breadth and knowledge of Skildum-Reid. Her insights, clarity and straightforward delivery make this book a must-read for beginners and pros alike, not only in sponsorship, but in marketing in general.

Because sponsorship is the most integrated of all marketing platforms, you'll learn more from this book than you will in an MBA-level marketing course. Get schooled in objectives, infrastructure, strategy, leverage, negotiations, measurement, ambush prevention and literally everything you need to know to build your most successful sponsorship in this book, complete with questionnaires, worksheets and checklists. You'll want to keep this book on your desk and refer to it over and over!

5 of 5 people found the following review helpful.
A toolkit anyone can use for brand promotion
By Tracey T
The author of The Corporate Sponsorship Toolkit definitely has a passion for this topic! Her experience shows as you read in a stepwise process how to utilize sponsorhip in the most effective way. The toolkit was very thorough in not only walking you through the process of aquiring sponsorship, but great examples of her ideas along the way. This book also walks you through the value of sponsorship by allowing you to measure it. It is so important to find the right partner to market your brand, how to negotiate with that sponsor, and the legalities that surround the deal. The author stresses not only the importance of a great fit, but how to attain it. I also found the templates and tools made available easy to understand and very thorough. I definately recommend this book.

2 of 2 people found the following review helpful.
Sponsorship Sellers - Read This Too! By Chuck O'Connor, National Cherry Festival (Traverse City, MI, USA)
By Chuck O
Kudos to Kim! As a 25 year veteran sponsorship seller I'd say that a sponsor decision-maker who understands Kim's analysis is a sponsor I want work with. This is not light reading, but her writing attitude keeps you engaged. Stay on board for the full ride because The Corporate Sponsorship Toolkit is jam-packed with essential and practical recommendations for successful sponsor-partnerships. A couple of important takeaways confirmed for me: 1) Sponsors should do away with gatekeeper functions like online sponsorship submission sites and brokers. Rather, establish and post on your websites comprehensive sponsorship guidelines that already have internal company buy-in, so you don't miss great opportunities. Sellers will respond. 2) Best results come from a focus on target market needs! That's how companies will change perception and, more importantly, behaviors. Pay attention to the importance of psychographical match-ups with target markets - this is where experiential marketing really shines. 3) Activation - enhance the experience. This is where the real value is. Toolkit will help sponsoring companies structure and evaluate both their overall sponsorship portfolio (the macro view), as well as drill down into how to expedite `last-generation' sponsorship best practices for maximum leveraging, effectiveness, and results. Bottom line - everyone wins when sponsoring companies have this level of understanding of how to use sponsorship `to help people fall in love with their brands'.

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